Problem Discovery: 5WH Technique
Break down problems with depth: Who, What, When, Where, Why, and How—AI tagging helps highlight what matters most and guides investigative questioning.
Ask Smart. Analyze Deep. Define the Real Problem.
GooValid's 5WH Toolkit (Who, What, Where, When, Why, and How) helps you dive deeper into the root causes of a problem by structuring the right questions. It bridges the gap between surface-level issues and the underlying factors that shape user behavior, market challenges, or operational friction. Powered by AI, the tool suggests context-aware, customized question prompts based on previous inputs from your Observation, Exploratory Interview, Empathy Map, and Persona Analysis—ensuring you explore every angle with purpose.
But what truly makes this toolkit impactful is how it works in synergy with the first eight toolkits you've used: the stakeholder map, market and environmental analysis, user observations, empathy insights, and Jobs-To-Be-Done Canvas all feed into the 5WH engine. AI detects recurring themes, flags inconsistencies, and prioritizes critical investigation points across your entire startup validation journey. This means you're not just asking “Why is this a problem?” — you're asking it backed by data, personas, real behavior, and strategic patterns.
