Observation

See what your users do, not just what they say. Combine real-world behaviour insights with AI analysis to identify hidden needs and unmet expectations.

Watch behavior. Discover what users can’t explain.

Observation is one of the most underused tools in innovation. GooValid makes it powerful by helping you analyze what users do—not just what they say. Through structured templates and AI-assisted tagging, you can capture user journeys, friction points, and emotional responses in real time.

Once uploaded, the system clusters behavioral patterns, flags contradictions between stated and observed behavior, and generates insight summaries—accelerating your path to product-market insight, especially in early prototypes or service design testing.

Stakeholder Mapping
Identify and prioritize key players with AI assistance in your ecosystem—investors, users, partners—then tailor outreach based on their influence and interest to strengthen validation outcomes early.
Market Analysis
Analyze markets comprehensively using trend insights, competitive landscaping, and segment modeling to validate demand, uncover opportunity, and sharpen strategic positioning.
Environmental Analysis
Stay ahead by mapping macro-level shifts, including regulatory, economic, and cultural changes, that influence the viability and long-term alignment of your idea.
Observation
See what your users do, not just what they say. Combine real-world behaviour insights with AI analysis to identify hidden needs and unmet expectations.
Exploratory Interviews
Conduct meaningful conversations guided by AI-generated prompts, then analyze key narrative themes to discover deep customer motivations.
Empathy Map
Visualize what users think, feel, say, and do—amplified by AI sentiment analysis. Align your team around emotional drivers that influence user decisions.
Jobs To Be Done Canvas
Define jobs and real requirements through AI-assisted guidance to pinpoint the core progress your customers are chasing.
Persona Analysis
Create rich user personas from aggregated data—demographics, behaviors, needs—so you can target offerings with both empathy and precision.
Problem Discovery: Fishbone Diagram
Dig into the 5 Whys using AI-curated clusters of underlying causes—facilitating root-level problem solving, not just symptoms.
Problem Discovery: 5WH Technique
Break down problems with depth: Who, What, When, Where, Why, and How—AI tagging helps highlight what matters most and guides investigative questioning.
Idea Generation: Six Thinking Hats
Facilitate balanced ideation guided by structured perspectives—data-driven facts, emotional insight, creative alternatives, risk spotting, and process control—all with AI-generated prompts.
Idea Generation: SCAMPER
Use AI-fueled prompts to substitute, combine, modify, eliminate, and rearrange concepts—accelerating creative deviations with strategic focus.
Idea Evaluation: Impact-Effort Technique
Prioritize initiatives with clarity: high-impact, low-effort "Quick Wins" come into focus with AI-assisted scoring and ranking.
Value Proposition Mapping: Buyer-Utility Map
Map your solution’s value across the full customer experience—from purchase to disposal—empowered by AI detection of utility gaps.
Business Model Design: Lean Canvas
Draft and iteratively test your startup’s model through AI-driven hypotheses (Problem, Solution, UVP, Revenue, Metrics) to accelerate strategic fit.
Customer Forces Canvas
Customer Forces Canvas Visualize what pushes customers away, pulls them in, anchors them, or makes them wary—AI categorizes motivations to inform positioning and adoption strategy.
Prototyping: Concept Poster
Concept Poster Bring your idea into focus—problem, visuals, user context, risk, and tests—in a compelling one-page storyboard amplified by AI-suggested refinements.
Validation Interviews
Validate assumptions with precision. AI helps craft interview guides, transcribe responses, spot themes, and recommend follow-up lines of inquiry.
Requirement Analysis
Define solution scope with clarity—functional, non-functional, and behavioral requirements—powered by AI extraction and prioritization.
MVP Test Plan
Plan fast, focused tests—define hypotheses, metrics, audience, success criteria—then let AI recommend experiments and measure real-time outcomes.
Lessons Learned
Capture what worked and what didn’t. AI synthesizes key takeaways across experiments, surfaces patterns, and feeds them back into smarter iteration.

Observation

Observation

See what your users do, not just what they say. Combine real-world behaviour insights with AI analysis to identify hidden needs and unmet expectations.

Features

Stakeholder Mapping

Market Analysis

Environmental Analysis

Observation

Exploratory Interviews

Empathy Map

Jobs To Be Done Canvas

Persona Analysis

Problem Discovery: Fishbone Diagram

Problem Discovery: 5WH Technique

Idea Generation: Six Thinking Hats

Idea Generation: SCAMPER

Idea Evaluation: Impact-Effort Technique

Value Proposition Mapping: Buyer-Utility Map

Business Model Design: Lean Canvas

Customer Forces Canvas

Prototyping: Concept Poster

Validation Interviews

Requirement Analysis

MVP Test Plan

Lessons Learned