Jobs To Be Done Canvas
Define jobs and real requirements through AI-assisted guidance to pinpoint the core progress your customers are chasing.
Design what people actually need—not what they say.
The Jobs-To-Be-Done (JTBD) Canvas helps entrepreneurs shift focus from “what users want” to “what users are trying to achieve.” GooValid’s AI supports this strategic shift by breaking down functional, emotional, and social dimensions of user behaviour based on Exploratory Interviews and Observations.
It automatically clusters job statements, identifies competing solutions users currently “hire,” and reveals opportunity gaps your product could fill. AI ensures that your innovation isn't just different—but meaningfully better at helping people make progress in their lives or work.
