Idea Evaluation: Impact-Effort Technique
Prioritize initiatives with clarity: high-impact, low-effort "Quick Wins" come into focus with AI-assisted scoring and ranking.
Prioritize What Works. Validate What Wins.
In the innovation journey, not all ideas are equal. The Impact–Effort Matrix helps you evaluate which solutions deserve your limited time and resources—balancing ambition with feasibility. At GooValid, this toolkit doesn’t stand alone; it integrates input from earlier creative techniques like SCAMPER and Six Thinking Hats, ensuring only the most promising ideas are prioritized for execution. By plotting ideas on a 2x2 matrix of high/low impact and high/low effort, innovators gain clarity on what to pursue now, later, or never.
What makes GooValid’s version unique is its AI-powered scoring mechanism that not only organizes your ideas but also suggests adjustments based on your previous validation tools. It synthesizes insights from stakeholder needs, empathy findings, JTBD outcomes, and brainstorming evaluations. Whether you're in a startup sprint or leading innovation inside a large enterprise, our smart matrix ensures you focus on what moves the needle—faster, smarter, and with less risk.
