Empathy Map
Visualize what users think, feel, say, and do—amplified by AI sentiment analysis. Align your team around emotional drivers that influence user decisions.
Step into their minds. Build with empathy.
Empathy Mapping bridges the gap between user understanding and design decisions. GooValid enhances this tool with AI by helping you synthesize what users say, think, feel, and do—based on AI feedback from Exploratory Interviews and Observations. It doesn’t just ask you to look at filled boxes; it guides you with AI-generated prompts and sentiment analysis.
Once you input your data, GooValid analyzes tone, urgency, and frequency of responses to highlight emotional patterns. The result: a high-resolution picture of user mindset that empowers product teams to build not just usable—but lovable—solutions.
