Customer Forces Canvas
Customer Forces Canvas Visualize what pushes customers away, pulls them in, anchors them, or makes them wary—AI categorizes motivations to inform positioning and adoption strategy.
Understand What Drives Customer Decisions
The Customer Forces Canvas enables innovators to decode the deeper psychological and situational factors behind customer behaviors. It examines both push (problem urgency) and pull (solution attractiveness) dynamics, as well as anxieties and inertia that affect adoption. This tool is essential for understanding why customers switch from one solution to another—or why they don’t.
GooValid uses validated inputs from the Lean Canvas, Jobs-To-Be-Done, Empathy Map, and Stakeholder Map to automatically pre-fill key sections of the Customer Forces Canvas. Our AI analyzes interview data, observation insights, and user behavior patterns to help you deeply understand switching triggers and resistance. This results in a realistic and data-supported perspective on customer decision-making, enabling sharper positioning and messaging. GooValid’s unique AI-driven synthesis turns what is usually abstract customer psychology into a tangible, visual tool for go-to-market success.
