AI helps you uncover the real job users are trying to get done by analyzing personas, context, motivation, and desired outcomes beyond surface needs.
Define jobs and real requirements through AI-assisted guidance to pinpoint the core progress your customers are chasing.
Design what people actually need—not what they say.
The Jobs-To-Be-Done (JTBD) Canvas helps entrepreneurs shift focus from “what users want” to “what users are trying to achieve.” GooValid’s AI supports this strategic shift by breaking down functional, emotional, and social dimensions of user behaviour based on Exploratory Interviews and Observations.
It automatically clusters job statements, identifies competing solutions users currently “hire,” and reveals opportunity gaps your product could fill. AI ensures that your innovation isn’t just different—but meaningfully better at helping people make progress in their lives or work.
Summarization Capability
Summarize your observation and interview results on the JTBD Canvas.
Synthesizing
Synthesize the essential tasks or “jobs” your target users are trying to accomplish, along with the emotional, social, and functional aspects.
Design
Consider diverse needs and expectations to design user-focused solutions more efficiently.
Data Analysis
Leverage data-driven insights to continuously refine your business processes and uncover new growth opportunities.
